About This Project
A viral commercial for LA CAIXA and ADIDAS creating expectation about the new Spanish Soccer team T-Shirt design. It is a Caldas Naya’s agency creativity and I believe the success for this work came from a great tandem between creative director and production work in a time when becoming viral was at birth.
I have always believed some sense of humor is essential for a healthy life. And I try to apply some of that to my work. This video is a showcase for this.
11 October 2007